Kinderberry Hill
Website Refresh | Brand Marketing | Visual Content Direction
Kinderberry Hill is a premium early childhood education provider in the Twin Cities. Designed around the Reggio Emilia philosophy, Kinderberry Hill’s curriculum encourages curiosity and empowers children to take an active role in their own learning, with nature and the outdoors embraced as a second teacher. I led a major website refresh to elevate the brand’s positioning as a premium brand and enhance the user experience.
Beyond the website, I designed a wide range of print and digital marketing materials, including paid ads, event collateral, email, and social media content. I also provided creative direction for photo and video productions,
shaping the brand’s visual identity.
Website Refresh
This website refresh sought to elevate the customer’s digital experience by supporting prospective families in their decision-making, highlighting key differentiators that set the school apart from its competitors, and introducing new website features that strengthened its competitive position.
A crucial part of the challenge was expressing the brand's evolving identity by balancing its playful, exploratory personality with its premium positioning. This was accomplished by evolving the existing visual language and introducing a refreshed photographic direction.
Project Impact:
Designed key desktop and mobile experiences in collaboration with designers and developers.
Led visual direction by overseeing photography and video production, creating custom graphics and iconography, developing shot lists, and curating final imagery.
Crafted a flexible design system with scalable interface components to support the brand's continued growth.
Implemented website content and structural updates to improve SEO, supporting greater visibility and long-term site performance.
Brand Application
